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RFC 6596 - The Canonical Link Relation

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Internet Engineering Task Force (IETF) M. Ohye Request for Comments: 6596 J. Kupke Category: Informational April 2012 ISSN: 2070-1721
The Canonical Link Relation Abstract RFC 5988 specifies a way to define relationships between links on the web. This document describes a new type of such a relationship, "canonical", to designate an Internationalized Resource Identifier (IRI) as preferred over resources with duplicative content. Status of This Memo This document is not an Internet Standards Track specification; it is published for informational purposes. This document is a product of the Internet Engineering Task Force (IETF). It represents the consensus of the IETF community. It has received public review and has been approved for publication by the Internet Engineering Steering Group (IESG). Not all documents approved by the IESG are a candidate for any level of Internet Standard; see Section 2 of RFC 5741. Information about the current status of this document, any errata, and how to provide feedback on it may be obtained at http://www.rfc-editor.org/info/rfc6596. Copyright Notice Copyright (c) 2012 IETF Trust and the persons identified as the document authors. All rights reserved. This document is subject to BCP 78 and the IETF Trust's Legal Provisions Relating to IETF Documents (http://trustee.ietf.org/license-info) in effect on the date of publication of this document. Please review these documents carefully, as they describe your rights and restrictions with respect to this document. Code Components extracted from this document must include Simplified BSD License text as described in Section 4.e of the Trust Legal Provisions and are provided without warranty as described in the Simplified BSD License. Ohye & Kupke Informational [Page 1] RFC 6596 The Canonical Link Relation April 2012 1. Introduction The canonical link relation specifies the preferred IRI from resources with duplicative content. Common implementations of the canonical link relation are to specify the preferred version of an IRI from duplicate pages created with the addition of IRI parameters (e.g., session IDs) or to specify the single-page version as preferred over the same content separated on multiple component pages. In regard to the link relation type, "canonical" can be described informally as the author's preferred version of a resource. More formally, the canonical link relation specifies the preferred IRI from a set of resources that return the context IRI's content in duplicated form. Once specified, applications such as search engines can focus processing on the canonical, and references to the context (referring) IRI can be updated to reference the target (canonical) IRI. 2. Notational Conventions The key words "MUST", "MUST NOT", "REQUIRED", "SHALL", "SHALL NOT", "SHOULD", "SHOULD NOT", "RECOMMENDED", "MAY", and "OPTIONAL" in this document are to be interpreted as described in [RFC2119]. 3. The Canonical Link Relation The target (canonical) IRI MUST identify content that is either duplicative or a superset of the content at the context (referring) IRI. Authors who declare the canonical link relation ought to anticipate that applications such as search engines can: o Index content only from the target IRI (i.e., content from the context IRIs will be likely disregarded as duplicative). o Consolidate IRI properties, such as link popularity, to the target IRI. o Display the target IRI as the representative IRI. The target (canonical) IRI MAY: o Specify a relative IRI (see [RFC3986], Section 4.2). o Be self-referential (context IRI identical to target IRI). o Exist on a different hostname or domain. Ohye & Kupke Informational [Page 2] RFC 6596 The Canonical Link Relation April 2012 o Have different scheme names, such as "http" to "https" or "gopher" to "ftp". o Be a superset of the content at the context IRI. * As an example, each component page (e.g., page-1.html, page- 2.html) of a multi-page article MAY specify the "view-all" version (e.g., page-all.html), the superset of their content, as the target IRI. This is because the content from each component page is contained within the view-all version. Given this implementation, applications can mark page-1.html and page-2.html as duplicates of page-all.html, process content only from page-all.html, and disregard the component pages. All references can then be made to the view-all version (page- all.html, the target IRI), and no content will have been lost in this process. * Using the same example above, page-2.html SHOULD NOT designate page-1.html as the target (canonical) IRI because this may cause a loss of data. When page-2.html designates page-1.html as the canonical, only content from the target IRI, page- 1.html, will be processed. page-2.html may be marked as a duplicate of page-1.html and its content disregarded. o Be the source IRI of a temporary redirect. For HTTP, this refers to status codes 302, 303, or 307 (Sections 10.3.3, 10.3.4, and 10.3.8, respectively, of [RFC2616]). To better ensure that applications properly handle the canonical link relation, administrators ought to consider the following guidelines: o Specify only one canonical link relation for a resource. (It would be confusing to consider/label/designate more than one IRI as authoritative.) o Avoid designating the target (canonical) as: * The source IRI of a permanent redirect (for HTTP, this refers to 300 and 301 response codes, defined in Sections 10.3.1 and 10.3.2 of [RFC2616]). * An IRI that also specifies a canonical link relation to an IRI other than itself. * An IRI that returns an error code, such as a 4xx response in HTTP (Section 10.4 of [RFC2616]). Ohye & Kupke Informational [Page 3] RFC 6596 The Canonical Link Relation April 2012 * The first page of a multi-page article or multi-page listing of items (since the first page is not duplicative or a superset of the context IRI). For example, page-2.html and page-3.html of an article SHOULD NOT specify page-1.html as the canonical. This may cause a loss of data from page-2.html and page-3.html as they will be marked duplicative of page-1.html with only content from page-1.html being processed. When the canonical link relation is declared improperly, such as creating chained canonicals (i.e., target IRI specifies the source IRI of a permanent redirect) or designating a target IRI that returns a 4xx response, applications can use their own heuristics when processing the resource. For instance, an application can choose to ignore any improper canonical designation and continue to process the remaining content on a page. 4. Examples The following example illustrates: o Three IRIs that serve duplicate content. o One IRI that is the canonical or "preferred version". o Two IRIs with additional query parameters, making them the non- preferred version of the content (duplicates). The canonical link relation is therefore specified on these duplicates. If the preferred version of a IRI and its content exists at: http://www.example.com/page.php?item=purse Then duplicate content IRIs such as: http://www.example.com/page.php?item=purse&category=bags http://www.example.com/page.php?item=purse&category=bags&sid=1234 may designate the canonical link relation in HTML as specified in [REC-html401-19991224]: <link rel="canonical" href="http://www.example.com/page.php?item=purse"> or as a relative IRI: <link rel="canonical" href="page.php?item=purse"> Ohye & Kupke Informational [Page 4] RFC 6596 The Canonical Link Relation April 2012 or alternatively, in the HTTP header field as specified in Section 5 of [RFC5988]: Link: <http://www.example.com/page.php?item=purse>; rel="canonical" This signals to applications, such as search engines, that these are duplicates of the target (canonical) IRI: http://www.example.com/page.php?item=purse. Applications may then select the canonical value as the display IRI (such as in search results), and additional IRI properties such as indexing and ranking signals can be transferred as well. 5. Recommendations Before adding the canonical link relation, verification of the following is RECOMMENDED: 1. The content of the context IRI is duplicated within the content of the target (canonical) IRI. 2. For HTTP, permanent HTTP redirects (Section 10.3.2 of [RFC2616]), the traditional strong indicator that a IRI's content has been permanently moved, could not be implemented in place of the canonical link relation. 3. In the case where the target (canonical) IRI is a superset of content from the context IRI (i.e., the case where page-1.html and page-2.html designate page-all.html as the canonical), that the user experience is strongly taken into consideration, both in regard to possible increased load time and potential complexity in navigation. 6. IANA Considerations IANA has registered the Canonical Link Relation below as per [RFC5988]. Relation Name: canonical Description: Designates the preferred version of a resource (the IRI and its contents). Ohye & Kupke Informational [Page 5] RFC 6596 The Canonical Link Relation April 2012 Reference: This specification. Notes: None. Application Data: None. 7. Security Considerations When a site is compromised, the canonical link relation can be implemented with malicious intent to designate the attacker's IRI as the preferred version of the content. While this technique is largely unnoticeable to humans, automated programs may cluster the compromised resource as duplicative of the attacker's target IRI, transferring properties such as link popularity away from the compromised resource to the attacker's designated canonical. (Naturally, even a site that is not compromised could provide inaccurate or misleading information about which URI is canonical.) 8. Internationalization Considerations Internationalization considerations for link relations are provided in Section 8 of [RFC5988]. 9. Normative References [REC-html401-19991224] Raggett, D., Le Hors, A., and I. Jacobs, "HTML 4.01 Specification", W3C Recommendation REC-html401-19991224, December 1999, <http://www.w3.org/TR/1999/REC-html401-19991224>. Latest version available at <http://www.w3.org/TR/html401>. [RFC2119] Bradner, S., "Key words for use in RFCs to Indicate Requirement Levels", BCP 14, RFC 2119, March 1997. [RFC2616] Fielding, R., Gettys, J., Mogul, J., Frystyk, H., Masinter, L., Leach, P., and T. Berners-Lee, "Hypertext Transfer Protocol -- HTTP/1.1", RFC 2616, June 1999. Ohye & Kupke Informational [Page 6] RFC 6596 The Canonical Link Relation April 2012 [RFC3986] Berners-Lee, T., Fielding, R., and L. Masinter, "Uniform Resource Identifier (URI): Generic Syntax", STD 66, RFC 3986, January 2005. [RFC5988] Nottingham, M., "Web Linking", RFC 5988, October 2010. Ohye & Kupke Informational [Page 7] RFC 6596 The Canonical Link Relation April 2012 Appendix A. Implementations Automated programs that implement functionality with regard for the canonical link relation include: o Google, canonical link relation HTML and HTTP header support, within the same domain and across domains: * <http://googlewebmastercentral.blogspot.com/2009/02/ specify-your-canonical.html> * <http://googlewebmastercentral.blogspot.com/2011/06/ supporting-relcanonical-http-headers.html> * <http://googlewebmastercentral.blogspot.com/2009/12/ handling-legitimate-cross-domain.html> o Yahoo, canonical link relation HTML support within the same domain: * <http://www.ysearchblog.com/2009/02/12/ fighting-duplication-adding-more-arrows-to-your-quiver/> o Bing, canonical link relation HTML support within the same domain: * <http://www.bing.com/community/site_blogs/b/webmaster/archive/ 2009/02/12/ partnering-to-help-solve-duplicate-content-issues.aspx> Authors' Addresses Maile Ohye EMail: maileohye@gmail.com URI: http://maileohye.com/ Joachim Kupke EMail: joachim@kupke.za.net Ohye & Kupke Informational [Page 8]

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